By Emon Reiser |
Mako, a shark-themed coaster opening June 10, will have educational and shopping components that Harvey and SeaWorld say will raise awareness about ocean health and possibly float more funds into the marine conservationist’s research and education foundations.
When theme park goers are waiting in line to ride Mako, they will see videos of scientists from the Fort Lauderdale-based Guy Harvey Research Institute on shark tagging expeditions. Harvey will lend his voice for the videos and footage, which will be interactive. The videos will highlight research that shows more than 100 million sharks are killed annually for commercial purposes.
Patrons will exit the ride through a shop with Guy Harvey-branded apparel and paintings commissioned exclusively for SeaWorld in the Mako retail store. SeaWorld will donate a portion of the proceeds from those sales directly to the Guy Harvey Ocean Foundation.
The partnership also extends beyond the Mako ride, with SeaWorld funding some equipment for the research institute’s expeditions. Read more…